The Million Dollar Man
The time has come!!! This week Paul Gough is releasing his Profit Blueprint which you can get right HERE through my affiliate link! Today’s theme music sponsored by The Million Dollar Man, Ted Dibiase, and the amazingness that was the 1980’s!
Why The WWF Was and Is So Successful
SPOILER ALERT: Wrestling is fake. Sorry guys, it is true. But if wrestling is so fake and staged, why is it that so many people back in the 70’s and 80’s and even up until now still follow wrestling. I will tell you why. It is because of the story lines. PEOPLE LOVE A GREAT STORY. Vince McMahon and the WWF (now WWE) could tell a damn good story, so people bought in, and stuck around and became loyal customers and consumers of the story. That is a quality and a trait of all good sales people. Regardless of if you are selling toys, or food, or physical therapy, or wrestling. You need to be able to tell a great story and answer people’s questions through these opportunities to connect.
ONE THING I LEARNED TODAY:
If you own your own business (even if it is not physical therapy related) check out Paul Gough’s stuff. He does an amazing job covering all fronts of marketing, storytelling, connecting, and just providing amazing value for your customers. It is like bringing the Disney experience to your practice. (Side note, if you haven’t read If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently by Dr Fred Lee I also recommend you do that. It breaks down all we are doing wrong in healthcare and how we can make it better.) So the next few weeks will be an all system Go(ugh…see what I did there!?!) Check him out online, via podcast, webinar, anyway you can!